Donaldo Smith, known to many as “Wearisnaldo,” is a cultural leader in the fashion industry with over two decades of experience shaping the trajectory of both established brands and emerging designers. As the CoFounder of Sweatshirt Executives, Donaldo has played a pivotal role in guiding apparel, footwear, and accessory companies through essential phases of growth—including distribution, marketing, and retail expansion. His strategic influence has helped elevate prominent names like Puma, Diadora, Starter, Sergio Tacchini, and Eastside Golf.

He’s also the author of STREETWEAR 101, a guidebook for fashion entrepreneurs breaking into retail. As founder of THE STREETWEAR INCUBATOR, a fashion accelerator program, he mentors the next generation of creatives by equipping them with the tools to scale their brands. With a legacy rooted in authenticity, Donaldo continues to shape the future of streetwear through his expertise and innovative approach.